International superstar Jay Sean to launch 'smoothsail' sparkling sake at HEIST Summer Series this Saturday
(Washington D.C.) August 10, 2021 -- A globally-inspired new twist in the white-hot canned beverages category has finally arrived: Smoothsail, the world’s first premium, canned sparkling sake brand boasting natural flavors, clean ingredients, zero sugar, and a superior taste profile, hits the market August 14.
From co-founder, chief cultural officer, and renowned singer Jay Sean, and made using only the cleanest premium-grade sake, ultra-filtered water, and precise brewing process, unique monk fruit and stevia extract blend, Smoothsail is a refreshing beverage that’s conveniently canned for every celebration, big or small.
A natural, easy-drinking alternative in the booming beverages category, Smoothsail clocks in at 7 percent ABV -- nearly double that of similar hard seltzers. It’s free of sulfites, tannins, and gluten, and it is made from Japanese rice wine, which is prized for sparing imbibers the painful effects of hangovers.
“I’ve long wished there was a drink that I could enjoy and not feel guilty about, because let’s be honest, a fun time can result in a sluggish, bloated, and non-productive next day,” says Jay Sean. “While on tour in Asia, I discovered my love for sake. It’s different from everything else in the West -- clean, sugar-free, gluten-free, tannin free and sulfite-free, all while somehow being incredibly delicious. With Smoothsail, we’ve created a unique, effervescent sake beverage that’s made in America and unlike anything you’ve ever had. It’s so much fun to sip. I can’t wait to share it with the world.”
The sake market has long suffered from consumers’ lack of education about sake, as well as high mark-ups and limited points of sale. Geared towards wellness-savvy, experience-seeking millennials, Smoothsail aims to demystify sake, making it more accessible, thanks to its sleek packaging and spotlight on sake’s many benefits.
Smoothsail, available in peach and berry flavors, will make its US debut August 14 at Washington DC’s hottest summer soiree, the HEIST Summer Series at the city’s iconic Kennedy Center rooftop.
“Jay Sean and I have been close friends since I booked his first US show years ago. For me, hosting the launch for this new drink at HEIST Summer Series is the culmination of years of friendship and supporting each other as entrepreneurs,” says Vinoda Basnayake, principal of Versus, which operates HEIST. “The nation is going to love Smoothsail, and we’re thrilled for DC to experience it first.”
Tables for the Smoothsail launch event go on sale today, August 10. For more information and to reserve your table, visit www.heistsummerseries.com.
About Smoothsail: Smoothsail is the world’s first premium, canned sparkling sake brand boasting natural flavors, clean ingredients, 0g sugar and a superior taste profile. From co-founder and chief cultural officer singer Jay Sean, and made using only the cleanest premium grade sake, ultra-filtered water and precise brewing process, and unique monk fruit and stevia extract blend, Smoothsail is a refreshing beverage that’s free of sulfites, tannins and gluten, and conveniently canned for every celebration, big or small. For more information, visit www.sipsmooth.com.
About the HEIST Summer Series:
HEIST Summer Series brings the unique aesthetic of the famed Dupont Circle nightclub HEIST outdoors to the iconic Kennedy Center rooftop for a season of memorable experiences, bottle service offerings and live DJs, every Saturday night for eight weeks. The HEIST Summer Series is the brainchild of the lifestyle and entertainment group Versus -- the parent company behind Castas Rum Bar, Morris American Bar and HEIST. It’s produced by Emmy-nominated producer Robert Pullen (President Barack Obama’s 2009 inaugural swearing-in ceremony, Lincoln Center Honors and the Great American Songbook Hall of Fame).
